About Us

Learn about the history of the Nordic Group as well as our corporate overview, our purpose and mission, and our core values to obtain a better understanding of who we are.

Our History

Nordic Group starts with the son of Norwegian immigrant parents, W.R. Sauey (1927-2020) – the Founder and patriarch of this family-owned business. With a strong entrepreneurial spirit, W.R. started Nordic Group’s foundation company, Flambeau, in 1947. Building on his family and his people’s capabilities, and with all the money the family could place back into the business, W.R. started with a loan of $2,000 to grow an international organization producing hundreds of millions of dollars each year.

Companies within Nordic Group build their businesses with the expertise their people provide and Nordic Group supports them with. As a professionally-managed, family-owned organization, Nordic Group recognizes its associates and customers for the expertise and core values they apply in their day-to-day dealings with one another.

Corporate Overview – A Letter from Our President - Jason Sauey

“Nordic Group is living testimony to the power of the American Dream and the positive difference an enduring family enterprise can make in peoples’ lives. The engaged commitment our people demonstrate every day is what makes our products better and responses more meaningful so we can attract and keep customers and reinvest in our businesses. We will never stray from the entrepreneurial origins my Father founded and operated our company with.

We will always encourage people to dream big, feel free to act, and serve others. Our companies are family held and professionally managed. We invest in the fundamentals and manage by the fundamentals. We recognize that life rarely brings easy shortcuts, so we are here for the long run and to create solutions people who are with us can count on. For over 75 years we have been pursuing excellence in business ventures with our customers, our suppliers, and our associates to touch peoples’ lives in a positive way.”

Nordic Group Vision & Mission

Our Vision

The Nordic Group is a portfolio of family-held, professionally-managed business ventures driven by an entrepreneurial spirit and the pursuit of continual performance improvement.

Our Mission

Drive improved performance in our member companies.
The Nordic Group is a privately-held holding company that makes control-equity investments in companies where financial performance can be enhanced through operational oversight and the application of skills and resources held by its officers and management within its member companies. The Nordic Group also makes and holds minority stake investments in companies and assets that strengthen and reinforce the performance and risk profile of its present and planned future portfolio. The Nordic Group’s board is comprised of operating executives with executive level responsibility, experience and equity ownership along with outside directors with significant business acumen and accomplishments. The Nordic Group’s primary interest is in holdings of manufacturing and value-added distribution businesses with proprietary products or defensible niche positions.

Nordic Group of Companies, Ltd. Core Values

Family

Good, strong families are the means through which responsible, caring, and thoughtful individuals are developed. The family is the most valuable institution in our society. Taking care of family and taking care of business go hand in hand. Do what’s right.

Teamwork

Our company is a network of accomplished, skilled people, each with a necessary role. Each of us has a job to do that others count on to get done, When we each do our part effectively together to the best of our abilities, we create the greatest chance for success. In each other we trust.

Integrity

We revere truth and practice open and complete disclosure. Flambeau adheres to high ethical standards, report objectively, encourage disclosure of bad and good news, and welcome disagreement. We respect all people and treat others as we would like them to treat us. Be true to yourself and others.

Knowledge

The world is constantly changing. We need to learn new skills and develop new capabilities in order to meet new customer interests and beat our competition. To do so we need to continually challenge ourselves and question, improve and innovate our products and processes. Get the gears in motion.

Leadership

Leaders inspire, coach and challenge others to rise up to greater levels of performance. We want people to step forward and provide guidance and support to others for us to progress. Sometimes the most difficult aspect of leadership is knowing when to follow. Anyone can be a leader – why not you? Step up. Raise the bar.

Excellence

We want engaged people who will achieve superior performance, seek improvement, be proud, and enjoy their work. We must have high expectations of ourselves and of each other and hold ourselves accountable accordingly. It’s possible that we may never achieve “excellence,” but the sincere, ongoing pursuit may well provide for our future. Do your best and have fun.

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